Cocktail Madness
SPRINT BRIEF- Cocktail Madness is a game that is designed to be used as a research tool for Tilburg University. The project was conducted in collaboration with Tilburg University’s psychology students and aimed to “create an (eu) stress-inducing game to be used for psychological research into stress.”
What is eu-stress?
Eu-stress, described as fun stress, is created with different game elements, such as different levels and characters with facial expressions that change with the time left.
The stress is measured with the mouse movement of the player, the number of clicks, how many proper orders are delivered, and lastly, how fast they shake the shaker.
Cocktail Madness is a hybrid game created on Unity (2020) for psychological research into stress. It is immersive/engaging due to visualisations/sound effects/music/etc. It takes 5 minutes to complete the game and the goal is to serve the customers their orders.
Roles:
UX/UI designer
Interaction designer
Product designer
Graphic designer
Unity game developer
Eu-stress, described as fun stress, is created with different game elements, such as different levels and characters with facial expressions that change with the time left.
The stress is measured with the mouse movement of the player, the number of clicks, how many proper orders are delivered, and lastly, how fast they shake the shaker.
We used mood boards, sketches, and lo-fi prototypes to ideate what the prototype could look like to create a good balance between physical and digital game elements. We chose to go through with the initial idea of a physical cocktail shaker that communicates with the digital game when it is shaken. Simultaneously, the digital game was updated with more immersive and engaging elements such as music, sound effects, and user interface elements. The brand identity was created with a logo and playful colors: the game was introduced as Cocktail Madness. A user test with the complete hybrid game showed positive results regarding the immersiveness and engagement of the game.
